There is a large body of research on corporate ownership and control of traditional media, such as print, television, and radio. Comparatively, research about corporate control of what we see online is underdeveloped, yet search engines are often the first place students uncritically look for research as opposed to the library website, catalogs, and discovery services. Dr. Safiya Noble shows that Google image searches for black women often perpetuate and reinforce dominant narratives involving racism and misogyny. As Google is often seen as neutral, such search results are presented as “natural,” the way things are, when in fact they are the products of capitalism, hegemonic patriarchy, and white supremacy. Interrogating results such as these is one goal of this lesson plan, along with getting students to think critically about, to problematize, the everyday tools used in the research process and to explore links between capitalism and racism, misogyny, and homophobia.

This lesson introduces undergraduates to personal digital archiving (PDA) as an instructional bridge to research data management.

PDA is the study of how people organize, maintain, use and share personal digital information in their daily lives. PDA skills closely parallel research data management skills, with the added benefit of being directly relevant to undergraduate students, most of whom manage complex personal digital content on a daily basis.

By teaching PDA, librarians encourage authentic learning experiences that immediately resonate with students' day-to-day activities. Teaching PDA builds a foundation of knowledge that not only helps students manage their personal digital materials, but can be translated into research data management skills that will enhance students' academic and professional careers.

This lesson was developed by Sara Mannheimer and Ryer Banta and is licensed CC-BY 4.0.